Short Links for Marketing Agencies: Manage All Your Clients from One Platform

Marketing agencies face a unique challenge with URL shortening: you are not managing links for one brand, but for five, ten, or twenty clients simultaneously. Each client has different branding requirements, different campaign structures, different reporting needs, and an understandable expectation that their link data is not mixed with another client's. A personal URL shortener account was never designed for this. URLW's multi-client features were.

The Multi-Client Problem with Generic Shorteners

Using a single Bitly or TinyURL account for multiple clients creates immediate problems. All links live in one undifferentiated pool — finding Client A's links requires remembering naming conventions from six months ago. Analytics for Client A's campaign might show data from Client B's links if the wrong date range is selected. Sharing access to reporting means sharing access to everything, including other clients' data. Custom domains require separate accounts, separate billing, separate logins.

URLW solves these problems with organization features designed for multi-client management.

Separate Workspaces per Client

URLW Business plans support multiple workspaces within a single account. Each workspace is a completely isolated environment: its own link library, its own analytics, its own API keys, its own custom domains, and its own access controls. Team members can be granted access to specific workspaces without seeing other clients' data.

This means Client A's links are genuinely separate from Client B's — not just different tags in the same database, but separate namespaces with no possibility of cross-contamination. When Client A asks for their link performance report, you export from their workspace and share only their data.

Custom Domains: White-Label Links for Every Client

No client wants their links on urlw.fr. They want go.clientbrand.fr or links.agenceclient.com. URLW supports custom domains on Pro and Business plans, with multiple domains per account on Business plans.

Setup is straightforward: the client adds a CNAME record pointing their subdomain to URLW, and you configure it in their workspace. From that point, all links created in that workspace use the client's domain by default. The client sees branded links across all their campaigns, printed materials, and digital channels — with no visible trace of the agency's tooling or URLW's platform.

Reporting: Data Your Clients Will Actually Use

Agencies need to prove campaign performance to clients. URLW provides several ways to deliver link analytics:

• Dashboard access: Grant clients read-only access to their workspace dashboard so they can check click performance themselves without waiting for monthly reports.
• CSV export: Export any date range as CSV for inclusion in monthly or campaign-end reports. Clean data that drops directly into your agency's reporting templates.
• API data pull: Automate report generation by pulling stats via the URLW API and feeding them into your agency's reporting system, whether that is a custom dashboard, a Google Data Studio report, or a Notion database.

Click data includes totals, daily breakdowns, country distribution, and device splits — standard metrics that belong in any campaign performance report. The data is stored in France, which is relevant for clients in regulated industries who need to know where their data lives.

Streamlining Campaign Link Creation

Agencies running multiple simultaneous campaigns benefit from the URLW API for link creation. Rather than manually creating links in the dashboard before each campaign, integrate URLW into your campaign workflow: your campaign planning spreadsheet or project management tool triggers API calls that create all required links automatically.

The URLW CSV import feature is the no-code equivalent: prepare all campaign links in a spreadsheet, import once, and all links are ready. This workflow reduces manual effort and eliminates the risk of typos in destination URLs or inconsistent naming conventions.

Pricing for Agencies

URLW Business plans are designed for agency-scale usage: higher link limits, multiple custom domains, multiple workspaces, and priority support. Review current agency pricing at /en/#pricing. If your agency has specific volume requirements or needs a custom arrangement, contact us directly.

Start with a free account at /en/register to evaluate the platform, then upgrade to a Business plan when you are ready to onboard your clients.